Marketing Manager
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Dieseko Group
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Dieseko Group is a leading international organisation specialising in the development, manufacture and supply of high-quality foundation equipment such as vibratory hammers and other innovative foundation solutions. The company plays a key role in the construction and infrastructure sector with equipment used in large-scale projects such as the construction of bridges, wind farms, pipelines and offshore structures. With a strong focus on sustainability, technological advancement and customisation, Dieseko Group strives to support customers worldwide in complex construction and infrastructure projects. The company is committed to delivering reliable, quality and innovative solutions that meet the highest standards.
Dieseko Group is headquartered in Sliedrecht, the Netherlands, and is supported by an additional branch in Giessenburg. In addition, Dieseko has independently operating companies in Australia, China, Poland and the United States, giving the company a strong global presence and operating close to its customers. Dieseko Group serves a wide range of clients in the civil engineering, offshore and maritime sectors. As a market leader, the company makes a crucial contribution to the development of sustainable infrastructure and complex construction projects worldwide.
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The job
As Marketing Manager at Dieseko, you will build on further strengthening the organisation's global market position and, in addition, communicate these values to the foundation market. Dieseko's quality-oriented, innovative approach and focus on sustainability are important aspects to emphasise here. You will really flesh out the position of marketing within the organisation so that marketing is at the heart of the organisation, as a leading entity. The position requires not only strategic insight, but also an operationally strong approach. The professional sought is someone who is willing to actively contribute and take a leading role in the development and implementation of a powerful marketing strategy. From concept to realisation, the Marketing Manager is building and establishing the marketing organisation step by step, so that it directly contributes to the further growth of the organisation.
Responsibilities:
- You are responsible for designing, implementing and managing marketing strategies and campaigns that align with the business objectives and that subsequently drive sales of the international products and services and increase brand awareness;
- You identify target groups and select the marketing channels to reach them;
- You provide analysis of market trends, competition and consumer behaviour;
- You integrate marketing plans with the internal departments (Sales, R&D and Engineering);
- You devise and are responsible for disseminating content through press, social media, case studies, videos and live streams, e.g. to show how machines work;
- You visit and participate in trade fairs and conferences and organise key marketing events, e.g. for the Giant 2000;
- You manage the marketing budget efficiently;
- You are responsible for promoting Dieseko's sustainability message;
- You ensure partnerships and collaborations;
- You are responsible for digital marketing: the website, findability through search engines and the use of targeted ads to reach, for example, those interested in offshore wind energy projects and vibratory hammer industry;
- You collect testimonials from customers and cooperation partners to build further credibility and trust;
- You manage the marketing department and ensure further development, professionalisation and growth of the team.
The candidate
As a Marketing Manager you also have:
- Completed Bachelor's or Master's degree in marketing, communications or business administration, preferably complemented by leadership training;
- Several years of experience as a Marketing Manager where you have had both strategic and operational responsibilities;
- Experience using various marketing tools such as Salesforce, social media and analytical tools;
- Knowledge of marketing channels such as digital marketing, traditional media, events and PR;
- Experienced in developing, implementing and realising marketing strategies;
- Excellent communication skills, you must want to know and ask for everything;
- Leadership qualities with the ability to motivate and inspire and build a team;
- Analytical skills, you easily interpret data and are able to set measurable goals;
- Excellent command of the Dutch and English languages, both orally and in writing;
- Willingness to travel: the position and role also involves visits to customers, also outside the Netherlands (Poland, USA).
Offer
- A growing, international organisation with a solid foundation, global market leader;
- As Marketing Manager, you will play a crucial role in realising the organisation's ambitious growth targets;
- Informal, open culture where cooperation is paramount;
- You can determine the content of the marketing position in the organisation;
- Interesting benefits package.
Apply for this job
If you are interested, please let us know about your application by sending your CV and motivation to: ktenham@bergenpartners.nl with ref: ‘Job Application Dieseko’. Your application will of course be treated in the strictest confidence. For more information about the position, please contact Katinka ten Ham, +31(0)6-29486755 or Gert-Jan van Melis, +31(0)6-20 50 49 38.
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